Your website has one job: convincing your audience that you’re worth their time. Succeed, and your website is your most powerful marketing tool. Otherwise, it doesn’t matter how much traffic you get, because nobody will come back for a second look.

But how can you figure out if your website is succeeding?

That’s why we’ve put together this free Web Marketing Score Sheet to help you out. Featuring the questions and ranking system we use internally, the Web Marketing Score Sheet will help you determine:

• If your website attracts visitors – or repels them
  

• If you’re burying your company’s unique value
  

• If the information your visitors are after is easy to find, or scattered across your website
  

• If your website is worth your audience’s time
  

It’s not enough for your website to be pretty, and being search-optimized only accomplishes half the goal.

With this free Score Sheet, you’ll be able find out where your website is weak – and get started fixing it.